Ecommerce SEO Services
To help you be seen, heard and loved by the people who want what you have.
SEO simply has to be in your marketing weaponry, and it needs to be cradled and coveted and cared for like a newborn. That’s because the rules of the customer-getting-game are changing all the time, and the algorithm-setters over at Google continue to wield a lot of power over our results. Please them, and we’re onto a winner. Don’t? Well we won’t worry about that.
Now’s the time to stop spinning your wheels with ineffective customer acquisition methods. There is a way – a proven, easy-to-implement, data driven way (that yields results time and time again) – to drive reliable, high-quality traffic month after month.
Say hello to our little friend.. Ecommerce SEO:
Why is Ecommerce SEO so important?
When we want something online, we do a quick Google search. We’ll have a scan of the first few sites, see what takes our fancy, and do a little exploring. For the websites that grab our attention, it’s brilliant news: we’re giving them a chance to show us what they have, and if we like what we see, we become a customer – either now, or at some point later on. They’re firmly in the shop window, so to speak.
The poor guys on page 2 or 4 or 9? They don’t get a look in. We simply don’t have the time – or patience – to trudge through every nook and cranny of the search engines. Customers want what they want, and they want it now.
If you have an eCommerce product/s, that can only mean one thing: getting to the top of the SERPs (search engines) is crucial. There’s lot of strategies to implement, lots of tips and tricks to employ, yet the aim of the game is simple: be seen by as many relevant people as humanly possible.
Once you do that, becoming a thriving store with lots of repeat customers and increased revenue is just a question of time. And if you’re willing to stick with it, you’ll be able to enjoy results most business owners never get to experience. Below, we’ll share with you some of the services we offer that’ll help you boost your visibility and website traffic whilst skyrocketing your sales.
Improve User Experience
We’re often asked how ‘user experience’ falls under the SEO bracket. The reason is: Google keeps track of how often/quickly users ‘bounce’ from your site. If people are clicking on your website but leaving almost immediately, Google smells blood. Their aim is to direct Googlers to the best websites out there – websites they love – and if people are walking out the door before they’ve had a chance to look around, in Google’s mind, something’s off. They’ll stop recommending you, and that means you’re missing out on a gigantic pool of would-be customers.
At Stratton, we’ll check every corner of your website to make sure potential customers have the best possible experience on your site. They’ll buy more because of it, and you’ll also be able to stay in Google’s good books – and that’s what our eCommerce SEO services are designed to do.
WANT TO IMPROVE USER EXPERIENCE?
Content Creation
Content’ is a buzzword in the marketing world. It’s everywhere. But what does it really take to put out content that your customers crave and the search engines love? The long and short of it is: give the people what they want. Content needs to be fun, and strategically answer their questions. On top of that though, it needs to include up-to-date keywords and links that draw people in – otherwise, you’ve got amazing content… Without any eyeballs on that amazing content.
Our team will study your business, market and customers relentlessly. That way, we’ll be able to provide a bulletproof SEO-friendly content plan that does what it’s supposed to: bring more traffic and sales to your website.
SEO Audit
All websites are not built equal. You may just need a tweak here and a tweak there. Or, your website might need a complete SEO overhaul. Maybe it’s an indexing problem, or it could be a hosting problem. Maybe your page-loading speed is causing problems, or perhaps you’re using the wrong long tail keywords.
Whichever it is, our SEO audit quickly establishes what you’re doing well, what needs to be improved upon and how we can fix things so you can bring in more customers, more regularly.
Our analytics tools coupled with our knack for providing big wins (see our reviews!) means we can reliably work out which aspect of your site needs some TLC. It won’t take long on our part, and then we’ll be able to give you a detailed breakdown of what’s working and what needs fixing!
eCommerce SEO Strategy: driven by data
Data = cold hard facts. It shows us where your traffic is coming from, what people love about your site, what turns them off, what they’re clicking, when they’re leaving, why they’re leaving – all the important stuff.
That’s why we let the data do the talking: all businesses are different, so we’ll tailor your ecommerce SEO strategy to what works for your business/market specifically – based on data. We don’t do blanket ‘one size fits all’ strategies. Your plan is tailored to you, and you only. That way, we’re not taking a chance on ‘something that might work’ – we’re using a tried-and-true, tailored approach to bring in predictable results. It’s one of the biggest needle-movers in your eCommerce SEO strategy, and if you want to learn more about how it can help your business, click the button below.
Product descriptions/categories
Product descriptions are another eCommerce SEO service we offer at Stratton. They give you the chance to rank for the product you’re selling, meaning you can send the right customers straight to your products (rather than your competitors).
At Stratton, our deep-dive into keywords, your market, your business, algorithms, buying habits, consumer data and all-things-SEO means we can utilise product descriptions for what they are: an opportunity to sell yourself as a business to your customers and to the SERPs. Selling more is a byproduct of handling this aspect of your SEO, so it’s important we get it right.
SEO-friendly blogs for Ecommerce Sites
Back along, blogs fell under the ‘nice to have but not essential’ category. Now, in 2022, you’d be missing a trick if you didn’t include a SEO-friendly blog in your marketing arsenal.
The reason is simple: it’s a chance to tell people more about who you are and what you do, deliver relevant information and maintain a healthy relationship with your customers. If that wasn’t enough, a good blog – and that’s the key here: a good blog – attracts customers via the big search engines. Keywords and link building are the aim of the game with your blog, and it’s one of the eCommerce SEO services we can help you with at Stratton.
We’ll diligently research your market to understand what keywords your audience search for, and we’ll also look at your existing keywords and analyse your current results. That’ll help us see what’s working and what isn’t, and after we’ve done that we’ll play detective and study your most successful competitors. Next, we’ll make a cocktail of all the things that are working, and use it to create an SEO blog that reliably reels the right customers in.
Ecommerce Link Building
We buy from businesses we trust, and being at the top of the major search engines induces that trust. Who would you rather buy from? A business that Google shows you on page 1, right at the top of the tree? Or a relative unknown buried 11 pages deep? We mean, who really searches page 11 of Google anyway!?
Effective link building is a big part of the SEO equation, simply because the search engines reward you for being an authority in your market. Having the right links, in the right place, at the right time tells Google that you know your stuff, and they push you further up the food chain as a thank you. Visibility is what we’re chasing, and at Stratton, our link-building techniques that have worked for so many businesses, will work for yours too.
We want to help you too! Our experience is far and wide, and without sounding too arrogant, our results for existing clients gives us a quiet confidence that we’ll be able to deliver the same long term results for you and your business.
If you’ve been thinking about getting your SEO in check, and need a trusted company with a respected CV to help, give the big button below a click and one of the team will be in touch to see how we can help! We’re looking forward to helping you bring in more customers, more often.